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Senior User Acquisition Manager

Carry1st

Carry1st

Operations
India
Posted on Monday, July 1, 2024

Carry1st is Africa’s leading publisher of mobile games and digital content. Operating at the intersection of games, publishing, and fintech, we scale awesome content in frontier markets by solving hard problems. Across our publishing and Pay1st business lines, we are partnered with top global game companies like Riot Games, Activision, and Stillfront. We are backed by top investors like: a16z, Bitkraft, Google, Konvoy, Riot Games, Sony and Nas.

As a Senior User Acquisition Manager, you will be responsible for developing and executing comprehensive user acquisition strategies to drive installs, engagement, and revenue growth for our mobile games. You will optimize campaigns, collaborate with cross-functional teams to ensure cohesive and efficient UA efforts, and stay ahead of industry trends to maximize user growth and ROI.

You will…

  • Develop and execute UA strategies to drive installs, engagement, and revenue growth for our mobile games
  • Manage and optimize campaigns across multiple digital marketing channels
  • Conduct A/B testing and performance analysis to identify optimization opportunities
  • Monitor, analyze, and report on key performance metrics, providing actionable insights to inform short and long-term growth strategies
  • Optimize ad monetization strategies, including setting up and managing waterfalls
  • Cultivate and maintain strategic partnerships with key acquisition partners