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Lootcakes helps video game publishers acquire the world's biggest spenders. We do so by empowering game players to unlock the value of their purchasing data. In free-to-play video games, 80% of in-app purchase revenue comes from less than 1% of players. To survive & thrive, game publishers must reliably acquire (& retain) these VIP consumers. Unfortunately, spenders are hard to find. Advertising & social networks have zero or limited data on the purchasing history of their users. This makes it difficult for spenders to be directly reached. Until now.

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