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Web3 Marketing Lead

Ready Player Me

Ready Player Me

Marketing & Communications
Posted on Friday, April 19, 2024

Who we are

There are millions of virtual worlds people visit every day to play games, socialise, and collaborate. Today, most of those worlds are closed and disconnected walled gardens. We are on a mission to break down virtual walls to enable a more open and connected virtual world.


Ready Player Me is a cross-game avatar platform for developers, players, and content creators. We give players an avatar that travels with them across thousands of experiences and becomes their virtual identity. For game developers, we are an end-to-end avatar system that saves development time and helps them monetize better. Our avatar tools are used by 9000+ games, apps, and leading brands.

Present and future

We are backed by top investors like Andreessen Horowitz (a16z), Plural, David Baszucki, co-founder of Roblox, Justin Kan, co-founder of Twitch, Sebastian Knutsson & Riccardo Zacconi, King Games co-founders, Konvoy Ventures, Endeavor and Samsung Next among many others.

Our team has built avatar systems for companies like Tencent, Huawei, HTC, and Verizon since 2014. We are working with well-known brands like Warner Bros, Adidas, Tommy Hilfiger, Dior, New Balance, and RTFKT.

With more than 9,000 developers and millions of users, Ready Player Me is the world's leading avatar platform.

Come join us on this exciting journey and play a key role in shaping the future of how we represent ourselves in games and virtual worlds, while breaking down those virtual walls!

About you:

We are seeking a passionate and skilled Web3 Marketing Lead to join Ready Player Me! You will be responsible for spreading the word about our new avatar project, crafting compelling stories and campaigns that grab attention and excite our audience. Your efforts will be crucial in attracting new users, engaging our existing community, and establishing a strong presence in the Web3 and gaming industries.
You bring a genuine interest in Web3 and gaming. With a proactive approach, you're always on the lookout for innovative ways to drive new users to our platform. You have a keen understanding of our community's needs and desires, and you excel in communicating effectively with them. Additionally, your problem-solving skills are top-notch, allowing you to adapt to changes quickly and smoothly, ensuring our marketing strategies remain on the cutting edge

Your daily adventures will include:

  • Planning and executing a clear marketing strategy focused on growth and community engagement.
  • Creating engaging and relevant content for social media and other communication channels.
  • Collaborating with external agencies on social media marketing and community building.
  • Managing and energizing our social media accounts to ensure they are active and growing.
  • Monitoring the effectiveness of marketing initiatives, experimenting with new strategies, and making adjustments as needed.
  • Developing relationships with influencers, content creators, and other key stakeholders to expand project visibility.
  • Ensuring timely and effective responses to community questions and feedback, maintaining strong communication and support.

What you bring:

  • 5+ years of experience in marketing, with some background in gaming and Web3.
  • A good understanding of how to build and grow a community from the ground up.
  • Solid skills in creating content and managing social media platforms.
  • The ability to tell our project’s story in a way that is clear, engaging, and captures interest.
  • Know-how in using data to assess what's working and what isn't, and the creativity to discover new ways to achieve our goals.

As a bonus, it would be awesome if you:

  • Have worked in a startup or scaleup environment before, familiar with the hustle and ready for the challenge.
  • Love to play games, embracing both the player's perspective and the joy of the game.

Why you’ll love it here:

🌏 Join our expanding team in our hubs in Estonia, Germany, the UK, and Spain.

📚 Personal development - exciting challenges mean a big impact. To reach the next level, we offer a personal learning budget.

💤 Flexible days off - we work hard, but it’s important for us to make sure people take time out to recharge.

Boost your wellbeing with our recharging budget, nurturing both your physical and mental health.

✈️ Biannual company retreats and team gatherings in our Tallinn HQ; our Summer and Winter Days are legendary.

🕟 Flexible working hours - Results are more important than hours on the clock: we trust you to maintain your work-life balance.

📈 Competitive salary with equity options.

What’s life like at Ready Player Me?

At Ready Player Me, expect to make an impact and be a part of an ambitious, passionate, collaborative and caring team. We're here to do the best work of our lives, and build a world, both here and in the Metaverse, that we can be proud of. Our focus is on working together to build outstanding experiences for our users, at the forefront of change and innovation, as the Metaverse expands. We are a trusted partner, and we continuously strive to learn together. We always seek to be smarter tomorrow than we are today. Also check out our values.

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