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Marketing Manager



Marketing & Communications
Posted on Saturday, January 28, 2023

What is Sanlo?

Gaming and apps represent an innovative, exciting, and creative industry that so skillfully combines data with design. Yet the financial side of this industry is still so often complicated and overlooked. Creators with great ideas should have access to financing - and advice - to ship amazing products: that’s where we come in.

We’re building a business that is big, meaningful, and lasting. And we are helping developers around the world do the same.

Sanlo was founded and grew out of a shared passion for games and a deep respect for the developers building them. We bring curiosity and efficiency to everything we do, and cultivate a supportive learning environment within a rapidly changing, big opportunity industry. We’re building a platform of financial services to demystify finance and set our customers up for successful, smart growth. We’re about supporting and empowering gaming and app creators to create products that their customers love, while running profitable businesses.

What it's like to work at Sanlo:

We're a young company, so you'll have an opportunity to shape not just our product, but the company itself: our vision, the success of our customers, and how we work together.

  • Always growing

  • Spirit of a champion

  • Ownership

  • Embracing the change

  • Authenticity

  • Community

As a remote-first team, we’re headquartered in sunny San Francisco ☀️ and sprinkled throughout the world.

What you'll be doing:

As our Marketing Manager, you will lead go-to-market for our suite of products, create and execute campaigns to drive product growth, and generate customer insights that inform Sanlo’s product strategy. You’ll work across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch.

You’ll be responsible for:

  • Scoping and executing marketing strategies and tactics to reach developers and drive adoption

  • Building the overall marketing strategy, measure and iterate to reach our core customer demographic

  • Developing brand and product narratives, sales and marketing materials and distribution channels

  • Working closely with a cross-functional team—product, business development, design, and engineering—to develop go-to-market strategy and drive growth initiatives

  • Working closely with and support Business Development and Partnerships

  • Talking regularly with customers and prospects and using insights to inform your work

  • Developing Sanlo’s products’ positioning and messaging informed by user research, insights, and deep understanding of the product

We're looking for someone with:

  • Experience (3+ years) in Product Marketing and / or Growth in a fast-paced tech company or start-up.

  • A storyteller with deep empathy for users and ability to adapt communication to best reach and engage the audience.

  • Passion about gaming eco-system, product and tech and excitement about building incredible product experiences

  • User centricity, coupled with passion and drive to change the complexity of the financial products for the better.

  • High attention to detail and deep understanding how to create resonating messages and content that are in line with what our customers are looking for.

  • Experience in partnering with Sales teams to coordinate, communicate, and deliver offers and campaigns that resonate deeply with customers.

  • Strong quantitative analytical ability.

  • Experience driving complex, multi-faceted products with multiple partners across the organization based on qualitative and quantitative insights.

  • Great interpersonal skills and strong verbal and written communication. You can collaborate and thrive in a productive, healthy debate with mutual respect and shared goals. You make complex concepts accessible with clear communication.

Bonus Points

  • Experience working in developer tooling and/or gaming

How To Apply